Premiere: Afro-R&B Star Simi Won’t Compromise Herself On “No Longer Benef
Written by SOURCE on October 2, 2020
Today, Nigerian Afro-pop star Simi released her new EP, Restless II, a solid gold six-track collection of simmering, Afrobeats-inflected R&B featuring fellow Nigerians singer-songwriter WurlD and highlife singer Adekunle Gold, as well as our very own Ms. Banks. To celebrate, she’s also released the EP’s second single “No Longer Beneficial”.
The video, directed by Gizelle Hernandez (whose credits include work with Jhene Kiko, Jennifer Lopez and Lena Waithe), bathes Simi in deep pinks and purples that allude to both the track’s future-facing production style and also the lyrics themselves. Sonically, her light and sugary vocal melodies sound seductive and alluring, however her intent is anything but. Instead, she uses her Afro-R&B sound to resoundingly dismiss the person in her life who fails to give her the respect she deserves.
