Premiere: Fred Again Shares Visuals For Understated New Cut “Adam (Act Like
Written by SOURCE on June 12, 2020
Having recently stamped his name all over 2020 when he collaborated with Headie One on GANG, producer and multi-instrumentalist Fred Again is back with a solo offering, the understated “Adam (Act Like)”.
A mixture of muted, subtle electronics that carry just the faintest hint of a rave influence, yet there’s a noticeable edge of melancholy about it. The vocal samples that swirl around his own vocals come from a few different sources; the most noticeable would be Aminé’s 2017 XXL Freshman freestyle, but in with that there’s obscure YouTube clips, FaceTime conversations, random Instagram accounts, and “iPhone video footage of half-remembered nights out”.
The result is a melancholic look back at what our social lives used to look like — and the video that comes with it reflects that perfectly. A simple yet well executed concept, we see single one-shot scene of a sole dancer, raving away from the balcony of his flat in bittersweet isolation.
“I made this tune from sampling an amine freestyle I saw on Insta,” Fred explained. “At one point he goes ‘and we act like it’s alright, when it’s not’ and it was so direct it cut through the whole verse to me. So I made a song around it and sang some verses. Another line he says is ‘I bench press my problems like ‘add another weight”. And that’s a really beautiful modern macho line to me. Also, LOVE to Aminé for being so safe about this as alwayyyss.”
Sadly, even once lockdown has lifted, we suspect this is exactly what raving is going to look like for the considerable future.
