Premiere: Freddie Long Shares Chilling Visuals For Rousing New Ballad “Fade

Refusing to let anything slow him down, London-based singer-songwriter Freddie Long is already back with his new single “Fade”. The track itself dropped at the end of March and now it’s been blessed with some stylish and cinematic visuals from co-directed with filmmaker Steve Glashier who also created the visuals for his last single “White Water“. 

As is the case with Long’s music, “Fade” continues his run of anthemic, soulful music with huge bursts of sonic colour and rousing vocal melodies. The video adds an extra layer of drama with some highly stylised visuals that look as if they’re filmed in some sort of dystopian laboratory. We’re not sure why those masked dancers have Freddie hooked up with electrodes, but it doesn’t look good.