Reebok Suspends Russian Retail Stores and E-Commerce
Written by SOURCE on March 22, 2022
Reebok is the latest brand to take a stand against Russia’s unprovoked invasion of Ukraine.
Its parent company, Authentic Brands Group, issued a statement on the matter today.
“Over the last several weeks, we have been working closely with our partners to suspend all branded stores and e-commerce operations in Russia,” the statement reads. “In some cases, partner operations were suspended immediately. In other cases, due to contractual issues, the suspension of partner operations took longer to come into effect.”
As of Saturday, Reebok was the only brand under Authentic Brands Group still operating in Russia. ABG said at the time it was working to suspend the stores and e-commerce operations, a promise it has made good on just two days later.
ABG has made donations to the United Nations High Commissioner for Refugees (UNHCR) and 7: The David Beckham UNICEF Fund, organizations working to provide immediate aid to Ukraine. The company will also match 1:1 any employee donations made to the UNHCR.
