Snoop Dogg Set to Partner With 19 Crimes for His Own Wine
Written by SOURCE on April 16, 2020
Snoop Dogg already has a storied career in hip-hop, but as the rap legend has slowed down in terms of making music, he continues to build a new empire for himself in the world of food. He already has a great relationship and show with Martha Stewart, and it now appears that he’s expanding his empire even further to the field of wine.
Teaming up with the Australian wine company 19 Crimes, Snoop has just inked a multi-year partnership with the company to deliver his own signature wine this summer, Snoop Cali Red. “I’ve been a fan of this wine, and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,” Snoop said in a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
Reportedly set to sell for $12 a bottle, the red blend features 65-percent Petite Syrah, 30- percent Zinfandel, and 5-percent Merlot, and is being promoted as 19 Crime’s first California wine.
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red,” said John Wardley, TWE marketing vice president. “Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
Aside from wine, Snoop still has his hand in the music. His collaboration with fellow West Coast artist and Rhythm + Flow winner D Smoke “Gaspar Yanga” recently received the full California visual treatment, watch it below.
