Step Inside Daily Paper’s Dreamscape for Spring/Summer 2020
Written by SOURCE on February 5, 2020
Daily Paper’s ever-evolving Afro-centric worldview strides deeper into the otherworldy as they launch their Spring/Summer 2020 collection.
Visual campaigns are an area of expertise for Daily Paper, as each seasonal offering takes their visual narrative a step further into their dream space, working alongside a diverse lineup of extraordinary talent. These beautiful scenes are rooted in the brand’s strong African roots, providing an introspective that is grounded in a rich, heritage-fuelled reality, while welcoming viewers to step beyond its boundaries. Spring/Summer 2020 stays true to this ethos, building on the Afrofuturism theme first established in Fall/Winter 2019, but taking it further to envision a future beyond Earth that uses cultural heritage and nostalgia form a new world. Through their bold storytelling, Daily Paper explores collective consciousness and establishes its tribe not just as international nomads but interplanetary ones. Colour, pattern, and shape take centre stage of each of the campaign’s looks, showcasing the continued development of the brand to encompass both wardrobe essentials and elegant high fashion statements.
Delve into the world of Daily Paper shot by Gabrielle Kannemeyer, and direct and styled by Beri Dalgali below. Spring/Summer 2020 is available to shop now via Daily Paper.
