The LOX Didn’t Expect Their Verzuz Event to Have the Impact It Did
Written by SOURCE on September 24, 2021
The LOX reached a whole new set of listeners with their Verzuz battle against Dipset, but even they didn’t know it would have quite the impact it did.
In a new interview with GQ, the New York rap trio opened up about the huge amount of attention they’ve received since the event. “It’s been a blur, but I don’t think I took it like everybody else did. We always work around the clock, but I definitely didn’t expect the Verzuz to have the magnitude it’s had; I can’t front,” explained Styles P.
The same night the LOX put in their memorable performance, Kanye West’s team had contacted them to appear on his album Donda, and not long after they received keys to the city of Yonkers. “I did think people would enjoy the show, but I didn’t think it would be that impactful to them. But that’s hip-hop: it’s the fast life,” added Styles P. While Sheek Louch, who has yet to watch the Verzuz performance back, admitted they have “a certain demographic,” almost immediately “everybody was just on it after that.”
“The influx of young fans is the best part of it all,” said Styles P. “Not even just fans of ours, but people who actually want to start learning their lyrics and getting real shows together. Little dudes coming up like, ‘Yo, I want to make sure my shit is tight.’ So seeing that shift has been way more impactful than how wild the month has been for us, personally.”