TikTok Set To Go Big On UK Rap, Launches New Show ‘Oi TikTok’
Written by SOURCE on May 27, 2022
TikTok has debuted a new three-part show, Oi TikTok, as part of its new #Rap campaign.
Supported by JD Sports, each show will feature interviews and performances from established and emerging artists, as well as comedy shorts. A long-standing champion of UK music, the retailer will bring their own ‘Crep-Cam’ to the show, along with their own crew of familiar faces.
The series is hosted by TikTok star Moyo and DJ Ellie Prohan, with the first set of special guests being SwitchOTR and Dreya Mac. Produced and co-created by industry heavyweights Out Since Tuesday, the debut episode will be followed by two further shows, all of which will be aired on Dréya’s TikTok channel.
With over 83.5 million views, the platform’s evergreen genre hashtag has become the place for music fans to discover the best artists, culture, accounts, content, and music. Initially fronted by Digga D and now Russ Millions, over the past few weeks, the likes of AJ Tracey, Aitch, Young Adz and Tia Carys have all joined in to celebrate all things rap on the platform.
Parris OH, Artist Manager at TikTok, said: “We’ve been thrilled by the response to our new #Rap campaign—the fresh freestyles, the banter, the vibes and more—and our community has loved every minute of it. We wanted to take this even further to bring a new kind of entertainment to our TikTok community, celebrating UK Rap culture with some of the best young talents in the business, alongside the team at JD Sports. We’ve got some exciting plans coming up, with some big surprises that we’re confident Rap fans will love.”
You can watch the episodes here.
