Tommy Hilfiger Partners With London Director Stevie Gee for Capsule Collab
Written by SOURCE on May 6, 2021
Can you describe your style as an illustrator/director, and talk a little bit about what – or who – inspires you?
My style is not to be taken too seriously, but hopefully enjoyed. It’s just me having fun and exploring the mystical elements of nature and violence within us all.
People like William Blake, Alejandro Jodorowsky, Basil Wolverton, Charles Burns are the ultimate inspirations for me. These people are endlessly inspiring and have an almost mystical power that draws you to their work – I really dig their stuff.
Before this collab came about, did you have any particular memories of Tommy Hilfiger as a brand?
I was a teenager in the 90’s, so I remember Tommy being on TLCs underwear very clearly. It was a very iconic brand with huge bright logos.
What were your first thoughts when the guys at Tommy approached you to do this collection – and did you know what you wanted to do right away, or was it more of a process?
With a creative, open, personal brief like this it’s a lovely and rare chance to create imagery that I’m really interested in. I enjoy flowers and plants a lot, they are all connected – roots communicating through the earth. Happy flowers, sad flowers, they are everywhere, all around us.
Kung Fu is also a big part of my life, as is heavy metal – so I was keen to reference the important parts for me. I created everything in the style of 90’s skateboard graphics that I’m enjoying right now.
