Travis Scott Unveils Reese’s Puffs Collaboration at Paris Pop-Up Event
Written by SOURCE on June 26, 2019
The history of peanut butter-based cereals will never be the same, as Travis Scott and General Mills have linked for limited edition boxes of its finest product.
Days after teasing customized Cactus Jack x Reese’s Puffs cereal boxes, La Flare celebrated the partnership Tuesday at a Paris pop-up shop. The one-day event featured oversized versions of the Cactus Jack x Reese’s Puffs cereal spoon as well as the redesigned box. The co-branded packaging shows the Travis Scott action figure taking a spoon to the sugary breakfast fare with classic Cactus Jack graphics in the background: cacti, lightning bolts, and a few cloud and star doodles. Unfortunately, the drop didn’t include a Scott-ified reworking of the classic cereal’s beloved flavor, but we doubt fans are mad about it.
The pop-up coincided with the collaboration’s online release, which is now sold out. So, if you were hoping to cop the spoon, bowl, or $50 cereal boxes, you’ll have to turn to auction sites.
Travis’ team says this is the first of several special edition boxes from Scott and the Cactus Jack creative collective. The others are expected to drop throughout the year. Until then, you can check out photos from Tuesday’s pop-up below.
