Watch Roddy Ricch’s New Video for “The Box”
Written by SOURCE on February 29, 2020
Roddy Ricch kicks off the weekend by delivering the official video for “The Box.”
The single appeared on his 2019 debut studio album Please Excuse Me for Being Antisocial, and has since received worldwide certifications, inspired countless TikTok memes, and secured the top spot on multiple charts, including the Billboard Hot 100. And now with the release of the new video, there’s no doubt “The Box” will receive a second wind.
“I actually was in New York with [my team] in the studio recording and really just finishing up the album. I think [‘The Box’] was like the second song I had made that night,” he told Billboard last month. “It was like six in the morning – it was real late – and I had just been going crazy. I finally made that song, and niggas thought I was crazy when I had made the little door sound. But it all came together. I mean, honestly, ‘The Box’ was like the last song I had made. I ain’t even put too much thought into it. I put it on there at number two, because it just bangs. The 808s hit so hard.”
You can check out the visual above, co-directed by Ricch and Christian Breslauer.
Please Excuse for Being Antisocial debuted at No. 1 back in December. The project spanned 16 tracks with guest appearances by Gunna, Lil Durk, Ty Dolla Sign, Meek Mill, and more.
