Wendy’s Partners With Kellogg to Release Limited-Edition Frosty Cereal
Written by SOURCE on October 6, 2021
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Wendy’s has partnered with Kellogg to turn its Frosty frozen dairy dessert, which was introduced all the way back in the 1969, into a cereal, CNN reports.
The limited-edition cereal is set to drop in December and will have a suggested retail price that will set you back $3.99. As an added bonus, people who buy a box of the cereal will get a coupon for a free Frosty from a Wendy’s location. Not bad.
Wendy’s Frosty Chocolatey Cereal will contain marshmallow pieces that a press release from the company said will “intermingle with crispy, cocoa-coated round cereal bites.”
Speaking of Kellogg cereals, around 1,400 workers at the company are currently on strike and demanding they be paid living wages and given better benefits. The strike has impacted Kellogg plants in Omaha, Nebraska, Battle Creek, Michigan, Lancaster, Pennsylvania, and Memphis, Tennessee.
“For more than a year throughout the Covid-19 pandemic, Kellogg workers around the country have been working long, hard hours, day in and day out, to produce Kellogg ready-to-eat cereals for American families,” Anthony Shelton, president of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union, said, per the New York Times.
Shelton continued, “We are proud of our Kellogg members for taking a strong stand against this company’s greed and we will support them for as long as it takes to force Kellogg to negotiate a fair contract that rewards them for their hard work and dedication and protects the future of all Kellogg workers.”
It’s not the first time that Wendy’s has partnered with Kellogg. Earlier this year, the fast food restaurant chain linked with Pringles (which is owned by Kellogg) to create Spicy Chicken Sandwich-flavored chips. Prior to that, Wendy’s and Pringles dropped their Baconator chips, which according to a description from the company tastes like “half-pound of fresh, never frozen beef, American cheese, six strips of crispy Applewood smoked bacon, ketchup, and mayo.”
