\n<\/p>\n
Last Friday, Taylor Swift<\/a> rolled out her seventh studio album, Lover<\/em><\/a>.<\/p>\n While big-time sales were already expected, Lover <\/em>reportedly<\/a> brought in a release day haul of $2 million, which means it has already snagged more money in its first day than any other 2019 album has generated in its first week. Nielsen Music<\/a> <\/em>says that the album is the highest-selling record of the year, surpassing A Star Is Born<\/em>‘s soundtrack.<\/p>\n Now that we’re about 48 hours removed from Lover<\/em>‘s release, it’s also become official that Swift’s newest offering has already had the biggest sales week since her last one: 2017’s Reputation<\/em>.<\/p>\n Swift’s sales have been aided by Target releasing Lover <\/em>in four separate mixtapes. Prior to that, the pop megastar partnered up with Amazon to advertise its release on the global mega-retailer’s boxes. Swift began the hype in February<\/a> by leaving clues to her fans to try and guess the name of the album, while later putting on a listening party campaign<\/a> to get diehard superfans to generate buzz for its release to their social media followers.<\/p>\n